User Guide
Zigbee
Gateway
Zigbee is designed specifically for low-power, local device communication. It connects to a gateway via ethernet cable and creates its own mesh network, meaning it doesn’t rely directly on Wi-Fi to operate.
There are several advantages of installing this type of mesh network, including lower power consumption, where devices can communicate with each other, extending range and improving reliability without interference to your Wi-Fi network.
Once set up with the SIMI Smart app, you can control each Zigbee device from your screen or phone. For your convenience, schedule devices to turn on or off automatically, so they are ready to go when you are!
Zigbee devices connect to a Zigbee gateway that must be connected to your modem via ethernet cable. Please ensure that the gateway is always connected to your modem and power.

Setting Up Your
Zigbee Gateway
Adding Your Zigbee Device (Auto-Detected Setup)
- Connect your Zigbee Gateway
- Place the Zigbee Gateway close to your internet modem and plug it into USB power.
For best performance, the gateway should be placed in a central area of your building where possible. - Rapid flashing blue & red lights on the gateway means it is in pairing mode already. To reset the modem, hold the small reset button down until the gateway starts flashing (approx. 7 seconds)
- Wired Gateway Setup
- Use the included network cable to connect the gateway directly to your modem (usually into a yellow LAN port). Make sure the cable is secured correctly.
- Open the SIMI Smart App
- Launch the app on your screen or phone.
- Tap the + symbol and add a new device.
- The app will begin searching for the Zigbee gateway
- Add the Gateway
- Wait for the app to detect the gateway automatically.
- Tap to confirm and follow the setup prompts.
- Once the connection is successful, tap Done.
✅ Your Smart Plug is now connected and ready to use!
- Add your Zigbee Devices
- To add your Zigbee Devices to the gateway, click on the gateway and select Add a Subdevice
- Make sure your Zigbee Devices are in pairing mode and add them to the gateway
- Click on the pencil to name your devices & add them to a room
Troubleshooting your
Zigbee Gateway
Gateway not connecting?
- If the gateway doesn’t appear automatically:
– Tap the menu in the top-left of the app.
– Go to Gateway Control, then select your Zigbee Gateway from the list. - Follow the steps
– Tap Done to finish.
Gateway offline?
- Check that the gateway is plugged into both power and the modem
- Avoid placing the gateway near thick walls, metal objects, or other electronics that may interfere with the signal. Try to position it in a clear, open area for the best connection.
You've Got Questions, We've Got Answers.
What is DOOH advertising, and how does Simi Connect support it?
DOOH (Digital Out-of-Home) advertising uses digital screens in public spaces to display dynamic ads and content. Simi Connect provides a comprehensive platform for businesses to manage and display targeted ads on screens across multiple locations, transforming any Smart TV or monitor into a powerful advertising medium.
How is Simi different from traditional digital signage platforms?
Simi combines ease of use, global accessibility, and advanced features like real-time content updates and ad revenue sharing. Businesses can manage multiple screens across venues from a single app, schedule content, and even earn passive income by displaying ads on their screens.
What digital signage apps does Simi Connect offer, and what are they used for?
Simi Connect offers three dedicated apps to help you manage and display your digital signage content:
- SIMI AdDisplay: This app is designed for Android screens, allowing you to turn any Android device into a dynamic digital signage display for ads and content.
- SIMI AdTV: Ideal for Smart TVs and media sticks, SIMI AdTV enables you to easily transform compatible TVs into advertising screens, perfect for various venues.
- SIMI Digital: This app is your central hub for managing all your content. It allows you to create, schedule, and control digital signage across multiple screens and locations from one easy-to-use platform.
These apps work seamlessly together to ensure that you have full control over your digital signage network, providing a smooth experience for creating and managing content.
What types of content can I display?
With Simi Digital, you can display a wide range of content, including advertisements, promotional videos, slideshows, social media feeds, real-time updates, and interactive elements like QR codes. Canva integration also allows users to create visually engaging campaigns effortlessly.
Can I earn passive income with Simi Connect?
Yes, Simi Connect offers a revenue-sharing program that enables businesses to earn money by displaying third-party ads on their digital screens. The income depends on factors like screen location, audience reach, and frequency of ads shown.
How does Simi Connect make content management easy?
Simi Digital has a user-friendly interface to create, schedule, and manage content from any device, anywhere in the world. You can upload media, customise campaigns and set display times for specific screens or locations, all from a centralised dashboard.
What hardware is compatible?
Simi works with any Smart TV with Google Play Store, Android digital signage screen, or any screen fitted with a Chromecast or SIMI Stick . By installing the correct Simi app, you can turn your existing displays into professional-grade digital signage, eliminating the need for expensive specialised hardware.
Does Simi Connect supply and install Digital Signage screens?
Yes, you can purchase high quality, commercial grade Philips Digital Signage screens from our SIMI Store, as part of our end-to-end service. We offer a range of Philips screens that are perfect for any venue, ensuring high-quality display for your digital signage needs. Our team handles the entire process, from selecting the right screens for your location to professional installation. With Simi Connect, you can seamlessly integrate digital screens into your digital signage network, giving you a hassle-free experience and exceptional results.
Can I control multiple screens across different locations with Simi?
Yes, download Simi Digital to any phone or device to manage multiple screens across various venues globally. From a single dashboard, you can upload content, update schedules, and monitor performance for all connected displays.
What is programmatic DOOH, and does Simi support it?
Programmatic DOOH is an automated way of buying and managing ad space on digital screens, allowing advertisers to target specific audiences based on data. Simi supports programmatic DOOH by enabling businesses to display relevant ads and content tailored to their target audience.
What is private placement advertising and does SIMI support it?
Private placement advertising refers to the process of securing your own advertisers to display their ads on your digital signage network. Instead of relying on a third-party ad network, you can directly approach businesses or brands to purchase advertising space on your screens. This allows you to control the types of ads shown and potentially earn more revenue by negotiating rates based on your network’s audience and location.
SIMI can assist you in securing private placement deals for your own screens.
How does Simi help with audience targeting?
Simi’s platform allows businesses to target audiences by location, time of day, and screen placement. This ensures your content reaches the right audience at the right time, maximising engagement and impact.
What are the benefits of using Simi for DOOH and digital signage?
- Simple setup and management from any device.
- Flexibility to create and update content in real time.
- Monetisation options through ad revenue sharing.
- Cost-effective solutions compatible with any screen.
- A global platform to reach audiences worldwide.
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