User Guide
Wi-fi
Smart Power Plugs
Smart plugs are an easy and effective way to take control of your energy use. Simply plug them into a standard socket, to transform ordinary devices into smart, automated ones. Whether you’re managing home appliances, office equipment, or everyday electronics, smart plugs give you greater flexibility, visibility, and control—all from your screen or phone.
Once set up with the SIMI Smart app, you can control each plug from your screen or phone. The plug comes equipped with energy metering capabilities to help you monitor and meter any device that is plugged into it. Get valuable data and save energy by turning things off when you’re not using them.
For your convenience, schedule devices to turn on or off automatically, so they are ready to go when you are!

Setting Up Your
Wi-Fi Smart Plugs
Adding Your Power Board (Auto-Detected Setup)
1. Plug in your Smart Plug
- To enter pairing mode, hold down the power button on the plug for 5 seconds, or until the LED indicator starts rapidly flashing (approximately twice per second). Your product is now in pairing mode
- If the LED indicator is blinking slowly, do not continue with the pairing process. Press & hold down the power button for another 5 seconds until it start to blink rapidly.
2. Open your SIMI Smart App
- Launch the SIMI Smart App on your screen or phone
- Tap on the + symbol to add the device
3. Add the Device
- A pop up will appear: “Discovering Devices”
- Tap Add
- Confirm your Wi-Fi (2.4GHz), and follow the prompts.
4. Name Your Device
- To identify each device quickly, click on the pencil and name the plug after the device it is plugged into. Example: “Coffee Machine”
5. Choose a Room
- When prompted, select a room (e.g., Living Room, Bedroom)
- Or create a new room to keep things organised.
✅ Your Smart Power Board is now connected, organised by room, and ready to use!
Key Features & Controls Using Your
Power Plugs & SIMI Smart App
🔘 Power ON / OFF
- Find the device in your app and tap on the power button to switch it on or off
- Or switch the device on or off from the button on the plug itself
🕒 Timer & Schedule
- Find the device in your app and tap on the clock next to the on/off switch. Schedule automatic times and days for the device to switch on and off – Great for energy saving and convenience.
- Select the countdown timer to make the device switch on or off after a set amount of time. Eg. Switch your lamp off in 30 minutes
⚡️ Energy Management
- Tap on the device name in your app to go to the main screen for that plug.
- All the energy usage information for the device that is plugged in, will appear on this screen, including current & historical usage in KwH, Voltage & Current type.
- Monitor how much energy the device is using at any time and use the timer & schedules to save energy
- Clear the data before using it with a different device for energy management, by resetting the plug using the “Adding your plug” instructions above.
Useful Information
Smart Plugs
- Make sure you are connected to a 2.4ghz wifi network to install and operate your smart devices. They do not work on 5ghz networks.
- Make sure the devices plugged into the plug are always turned on at the appliance switch. Use the app or the button on the plug, to switch them on or off.
- Do not overload the plug. Do not plug power boards into the smart plug.
- Avoid plugging fridges or appliances with perishable goods into smart plugs, as they can switch off if overloaded.
Troubleshooting your
Smart Plugs
Not pairing?
- Hold the main button 5 seconds until light blinks fast.
- Move the plug closer to the Wi-Fi router.
- Make sure the Wi-Fi password is correct and the same as the network used on your mobile device.
- Check that your internet connection is working
Not showing in app?
- Check your phone is on 2.4GHz Wi-Fi with Bluetooth enabled.
You've Got Questions, We've Got Answers.
What is DOOH advertising, and how does Simi Connect support it?
DOOH (Digital Out-of-Home) advertising uses digital screens in public spaces to display dynamic ads and content. Simi Connect provides a comprehensive platform for businesses to manage and display targeted ads on screens across multiple locations, transforming any Smart TV or monitor into a powerful advertising medium.
How is Simi different from traditional digital signage platforms?
Simi combines ease of use, global accessibility, and advanced features like real-time content updates and ad revenue sharing. Businesses can manage multiple screens across venues from a single app, schedule content, and even earn passive income by displaying ads on their screens.
What digital signage apps does Simi Connect offer, and what are they used for?
Simi Connect offers three dedicated apps to help you manage and display your digital signage content:
- SIMI AdDisplay: This app is designed for Android screens, allowing you to turn any Android device into a dynamic digital signage display for ads and content.
- SIMI AdTV: Ideal for Smart TVs and media sticks, SIMI AdTV enables you to easily transform compatible TVs into advertising screens, perfect for various venues.
- SIMI Digital: This app is your central hub for managing all your content. It allows you to create, schedule, and control digital signage across multiple screens and locations from one easy-to-use platform.
These apps work seamlessly together to ensure that you have full control over your digital signage network, providing a smooth experience for creating and managing content.
What types of content can I display?
With Simi Digital, you can display a wide range of content, including advertisements, promotional videos, slideshows, social media feeds, real-time updates, and interactive elements like QR codes. Canva integration also allows users to create visually engaging campaigns effortlessly.
Can I earn passive income with Simi Connect?
Yes, Simi Connect offers a revenue-sharing program that enables businesses to earn money by displaying third-party ads on their digital screens. The income depends on factors like screen location, audience reach, and frequency of ads shown.
How does Simi Connect make content management easy?
Simi Digital has a user-friendly interface to create, schedule, and manage content from any device, anywhere in the world. You can upload media, customise campaigns and set display times for specific screens or locations, all from a centralised dashboard.
What hardware is compatible?
Simi works with any Smart TV with Google Play Store, Android digital signage screen, or any screen fitted with a Chromecast or SIMI Stick . By installing the correct Simi app, you can turn your existing displays into professional-grade digital signage, eliminating the need for expensive specialised hardware.
Does Simi Connect supply and install Digital Signage screens?
Yes, you can purchase high quality, commercial grade Philips Digital Signage screens from our SIMI Store, as part of our end-to-end service. We offer a range of Philips screens that are perfect for any venue, ensuring high-quality display for your digital signage needs. Our team handles the entire process, from selecting the right screens for your location to professional installation. With Simi Connect, you can seamlessly integrate digital screens into your digital signage network, giving you a hassle-free experience and exceptional results.
Can I control multiple screens across different locations with Simi?
Yes, download Simi Digital to any phone or device to manage multiple screens across various venues globally. From a single dashboard, you can upload content, update schedules, and monitor performance for all connected displays.
What is programmatic DOOH, and does Simi support it?
Programmatic DOOH is an automated way of buying and managing ad space on digital screens, allowing advertisers to target specific audiences based on data. Simi supports programmatic DOOH by enabling businesses to display relevant ads and content tailored to their target audience.
What is private placement advertising and does SIMI support it?
Private placement advertising refers to the process of securing your own advertisers to display their ads on your digital signage network. Instead of relying on a third-party ad network, you can directly approach businesses or brands to purchase advertising space on your screens. This allows you to control the types of ads shown and potentially earn more revenue by negotiating rates based on your network’s audience and location.
SIMI can assist you in securing private placement deals for your own screens.
How does Simi help with audience targeting?
Simi’s platform allows businesses to target audiences by location, time of day, and screen placement. This ensures your content reaches the right audience at the right time, maximising engagement and impact.
What are the benefits of using Simi for DOOH and digital signage?
- Simple setup and management from any device.
- Flexibility to create and update content in real time.
- Monetisation options through ad revenue sharing.
- Cost-effective solutions compatible with any screen.
- A global platform to reach audiences worldwide.
Contact Sales
Get in touch with our sales team if you require any assistance.
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